Kaitlyn Herzog is a dedicated communications strategist based in Milwaukee, whose career has been defined by adaptability and resilience in the face of extraordinary challenges. She entered the world of news in February 2020 as a digital reporter for WITI - FOX6 Milwaukee, just weeks before the world was upended by the COVID-19 pandemic. Plans quickly shifted as the newsroom adapted to unprecedented circumstances.
In response to these changes, Kaitlyn transitioned to a role as a digital producer, contributing to the award-winning digital team that maintained its #1 spot among local competitors and climbed to become a Top 5 digital team within FOX Television Stations. Her expertise in social media strategy played a pivotal role in amplifying the team’s reach and engagement.
Throughout 2020, Kaitlyn covered some of the most consequential and fast-evolving stories of our time. From the ongoing COVID-19 pandemic to the twists and turns of the 2020 election, which she called for FOX6, and the waves of social justice movements that swept the nation, her work was marked by a commitment to providing accurate and timely information. These experiences tested her limits, teaching her to thrive under pressure and handle stressful situations with composure.
Her contributions to journalism have been recognized with multiple accolades. Kaitlyn is a two-time finalist for regional Society of Professional Journalists (SPJ) awards in investigative reporting, a Milwaukee Press Club gold winner, and a recipient of first-place awards from both the Wisconsin Broadcasters Association and the Wisconsin Newspaper Association. She was also a finalist for a National Academy of Television Arts & Sciences scholarship.
Before embarking on her career in television news, Kaitlyn spent seven years in public relations and content strategy, crafting compelling narratives for consumer brands, global tourism, and higher education. Additionally, she has years of experience in digital design, enhancing her ability to create visually compelling content that complements her storytelling skills. This diverse background has equipped her with a unique perspective and a versatile skill set that continues to shape her approach to strategic communications.