BLOG WRITING « SpareFoot Moving Guides

2017-2018 / FREelance

Moving to Milwaukee? SpareFoot has the scoop on where to live, what to do and how to store your spare things.

SOCIAL STRATEGY « Buckley’s Restaurant & Bar

2017-2020 / freelance

A local haunt known to everyone from downtown suits to hipster millennials, the family-owned and operated restaurant in the heart of Downtown Milwaukee welcomes everyone with a hug – if you’re a regular, of course. Which I was, when I politely asked to take over their social strategy in the summer of 2017. A laidback approach, I maintain the voice of the restaurant, while keeping with the quirky, yet adorable vibe the family and their staff give off.

SOCIAL STRATEGY « Dominican Republic

2015-2016 / BVK

In my year of working with the Ministry of Tourism for the Dominican Republic, our goal was to engage new and established fans of the beautiful country, while strategically promoting and encouraging user generated content. We gained over 50k likes on Facebook, 12k followers on Twitter and 8500 followers on Instagram. Instagram's success was completely organic and stemmed from using appropriate and trending hashtags. 

The Summer of 2015 also brought the Zika Virus to the Caribbean launching Dominican Republic's Public Relations & Social teams into crisis response mode. Monitoring news sources and social channels very closely for any negative sentiment towards the Dominican Republic.

SOCIAL STRATEGY « Visit Maine

2013-2015 / bvk

We were needing completed surveys from Maine residents for the Tourism Department of Maine. We went the social approach to grasp the millennial crowd and targeted by city and county. We used the carousel option to accentuate Maine's beautiful landscape, while retargeting nearly daily to reach our numbers needed for each zip code.

SOCIAL STRATEGY « Michigan State University

2015 - 2016 / bvk

Michigan State University hired BVK to rebrand their digital look and social content targeted to alumni. Every month we created ads promoting Page Likes, Web Clicks, Spartan Selfie App Installs and Newsletter sign ups on Facebook, Instagram and Twitter.

SOCIAL STRATEGY « Briggs & Stratton

2013-2015 / sosh

Easily one of the most intriguing brands I have ever touched, I got to tap into a different realm of consumer brands and helped launch four of Briggs & Stratton's latest innovations in the small engine space. Creating engaging content, while abiding by very strict legal parameters allowed for optimum creativity.

CONTENT STRATEGY « United Way & Women’s Club of Omaha

2015-2016 / Serve Marketing

Serve Marketing is the country's only non-profit advertising agency run solely by volunteers. Working with the Women's Club of Omaha to promote safe sex as the City of Omaha's sex education curriculum hadn't changed in 30 years, we pushed to "Get the Sex Facts" straight with teens in the Nebraska community. 

Back in Milwaukee, we partnered with the United Way targeting parents of teenagers in our "Too Young to be a Grandparent" campaign, placing 30-somethings in situations meant for the Greatest Generation.